Solutions

manufacturers' solutions

manufacturersBarton Marketing offers to manufacturers the most efficient way to enter the Russian market, by selling directly to the Russian Modern Trade and Wholesale operators. We ensure products' presence in all local distribution channels, and fulfil on the manufacturers' behalf all the necessary sales & marketing activities, including logistical and administrative support. 

What manufacturers gain  

  • Saved Time. Our company offers already established and proved professional relationships with national retail and wholesale accounts, with the ability to address the manufacturer's offer.
  • Saved Money. Our knowledge of the local market and select operators, helps us to define the best commercial strategies and in the best way adapt the manufacturers' offers.
  • Saved Energy. The collaboration with local customers is coordinated by only one company, which is ours, instead of many parties in many accounts, at many administrative levels and in many Russian regions.
  • Market under control. We provide and constantly update front-line information about market situation and trends, about competition, as well as provide direct relations with local clients.
  • Sales Up. The right products display, its effective in-store promotion and timely reset, guarantee the products' turnover increase.
  • Business on the increase. The access to the emerging Russian market, the distribution organized and developed by an independent and specialized local company, efficient sales support by means of professional marketing services, all together determine the increase of core businesses of our partners.

featured services

Considering interests of manufacturers in penetration and acquisition of new markets for manufactured products, our company offers the following range of services in the Russian  market, best fitting their targets and goals:

products

  • Our Company is specialized in Food and Beverages products of the following most requested categories, manufactured by leading European manufacturers and packaged for retail trade under Private Labels as well as under manufacturers' Brands...

our difference

1 We do not take title to goods buying and reselling them 
2 We maintain relationships between manufacturers and customers direct
3 We exclude conflicts of interests within product groups
4 Our clients keep total control of their prices, margins and budgets
5 Our services are professional, comprehensive, aimed at the maximum results

market information

  • russian retail trade

    At the beginning of the 21st century, the Russian retail sector faced continual confrontations and conflicts in retailer-supplier relationships. These conflicts reflected a power imbalance that originated from a fundamental transformation of supply chains.
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  • russian food market

    The market growth rates slow down due to complex of factors The Russian packaged food market saw growth slowing down along the review period with its current value growth declining from 20% in 2007 to 9% in 2012. The beginning of the review period saw…