Product Development

Very often, products or its packaging manufactured under retailers' Private Label need to be adapted, custom designed and developed to meet specific price points or quality levels that better fit retailer's strategy and goals.

Barton Marketing in collaboration with manufacturers R&D department, assists retailers and distributors with realizing their ideas, by developing and supplying them with new products, modifyed or specifically created, corresponding to the retailer's requirements, technical specifications and quality standards.

Our Product Development services include:
  • Receipt development
  • Package development
  • Sourcing
  • Private Label Placement
  • Factory audit

about us

  • Barton Marketing is a Russian international marketing company, since 2006 operating on the Russian market, and since 2009 totally focused on introduction and promotion on the local market of imported Food & Beverage products.

what we offer to

  • Manufacturers

    Barton Marketing offers to manufacturers the most efficient way to enter the Russian market, by selling directly to the Russian Modern Trade and Wholesale operators. We fulfil…
  • Retailers

    Barton Marketing offers to retailers and wholesale operators an in-debt expertise in best performing product categories, provides them with a single point of access to main European…