Category Management

Defining category roles and optimizing the function each category plays in the retailer's overall strategy, are the activities aiming to maximize sales and profit by better satisfying consumers' and shoppers' needs.

Industry data and analytics help us to understand the trends and provide keen insight into consumer preferences and shopping habits. Barton Marketing category management team defines each category performance in driving sales, and determines how it better fits into the client's and customer's overall business plans, just to achieve for them optimal results.

Our Category Management services include:
  • Industry data analysis
  • Shopper and consumer insights
  • Space analysis
  • Strategy definition
  • Planogram desing
  • Performance measurement

about us

  • Barton Marketing is a Russian international marketing company, since 2006 operating on the Russian market, and since 2009 totally focused on introduction and promotion on the local market of imported Food & Beverage products.

what we offer to

  • Manufacturers

    Barton Marketing offers to manufacturers the most efficient way to enter the Russian market, by selling directly to the Russian Modern Trade and Wholesale operators. We fulfil…
  • Retailers

    Barton Marketing offers to retailers and wholesale operators an in-debt expertise in best performing product categories, provides them with a single point of access to main European…