Defining category roles and optimizing the function each category plays in the retailer's overall strategy, are the activities aiming to maximize sales and profit by better satisfying consumers' and shoppers' needs.

Industry data and analytics help us to understand the trends and provide keen insight into consumer preferences and shopping habits. Barton Marketing category management team defines each category performance in driving sales, and determines how it better fits into the client's and customer's overall business plans, just to achieve for them optimal results.

Our Category Management services include:
                                                                                                                                                       

• Industry data analysis
• Shopper and consumer insights
• Space analysis
• Strategy definition
• Planogram desing
• Performance measurement