Our deep knowledge of the market situation, channels of distribution, main local operators and product categories, helps us to understand our client's product capabilities, to measure them and assign quantifiable goals and objectives, coherent with its image, competitive advantages and the manufacturer's expectations.

Based on that, Barton Marketing creates sales & marketing strategic plans, that involve product assortment, placement, promotion and pricing, focused on achieving maximum results for represented products.

Our Strategic Planning services include:
                        

• Commercial policy definition
• Pricing strategy definition
• Advertisng & Promotion strategy definition
• Strategic & Marketing Plan development