Strategic Planning

Our deep knowledge of the market situation, channels of distribution, main local operators and product categories, helps us to understand our client's product capabilities, to measure them and assign quantifiable goals and objectives, coherent with its image, competitive advantages and the manufacturer's expectations.

Based on that, Barton Marketing creates sales & marketing strategic plans, that involve product assortment, placement, promotion and pricing, focused on achieving maximum results for represented products.

Our Strategic Planning services include:
  • Commercial policy definition
  • Pricing strategy definition
  • Advertisng & Promotion strategy definition
  • Strategic & Marketing Plan development

about us

  • Barton Marketing is a Russian international marketing company, since 2006 operating on the Russian market, and since 2009 totally focused on introduction and promotion on the local market of imported Food & Beverage products.

what we offer to

  • Manufacturers

    Barton Marketing offers to manufacturers the most efficient way to enter the Russian market, by selling directly to the Russian Modern Trade and Wholesale operators. We fulfil…
  • Retailers

    Barton Marketing offers to retailers and wholesale operators an in-debt expertise in best performing product categories, provides them with a single point of access to main European…